How I work

I help founders and leadership teams see where the business is winning and where it's quietly losing ground — in trust, engagement and momentum, often before it shows up in the numbers. Sometimes the problem is clear. Sometimes we need to find it first. I work either way — building the strategy and delivering the change.

I've built and scaled products and new businesses including NOW TV at Sky, F1 TV across 130+ markets and Channel 4's first subscription product. More recently, I've worked in cybersecurity and marketplaces with coc00n and uFurnish. The thread through all of it is understanding what customers value, where that's breaking down or going untapped, and turning that into growth.

I think in pictures. When you describe a problem, I start mapping it — how it runs through the business and what it connects to.

The Business Discovery Canvas — a hand-drawn strategic canvas by Alpa Junemann
How I price

I usually price around the outcome we're working towards rather than a day rate — it keeps us both focused on the result. Where a day rate suits how you work, that's fine too.

Ways to start

Intro call — free.

A short, no-pressure call to talk through what's on your mind and whether I'm the right person to help.

Discovery session.

A paid session to help you think through an important business problem or decision. We'll explore how it connects across the business and identify the next steps. Afterwards, I'll send you a written summary with the key challenges, my recommendations, and a high-level proposal if it's useful.

You'll leave with a clearer way forward and something practical to take back to your team.

£200 · 60–90 minute session, plus a written summary.

GET IN TOUCH

Tell me about your business, your challenge or the opportunity you'd like to explore.

Connect with me on LinkedIn