GROW
How Growth Compounds
Some growth you have to keep manufacturing. Some growth builds itself.
Most companies grow by doing more stuff. Run another campaign, open another channel, launch another discount. It works — but the moment you stop pushing, growth stops too.
Compounding growth is different. It's when the things you build keep working after you've built them, and each one makes the next one easier. Happy customers refer other customers. A good onboarding flow keeps paying off for every new user who hits it. You did the work once, and it keeps paying you back.
Some growth you have to keep manufacturing, and some growth builds itself. One is effort you spend again every month. The other is effort that accumulates.